College Cheerleaders

The Traditional Buyer IS the Internet Buyer

Published Thursday, August 7, 2008 by education62541 | E-mail this post

I recently purchased software that enables me to capture my thoughts through voice-recognition. After a simple download and quick tutorial I was up and running. As I am writing this through my new software program, I am fascinated by how technology has improved.

The system is very intuitive and apparently accommodates for accents, including a lingering Philadelphia accent. I thought it would be great for my blogging since blogging is about capturing your thoughts on a more conversational level. So hopefully all of you that read my blog, will get the benefit of me using this improved technology.

This leads me back to the discussion of how we all need to continue to learn new things including how to do business. It's interesting watching some agents that are fearful of what's going to happen 2008. They're listening to way too many newscasts and reading way too many articles with a negative twist on the market. So, what do we need to do as an industry to report and reflect accurate information about the market?

First, you should know what the accurate information is. This comes from knowing market statistics broken out by town, and specifically by neighborhood. Then, taking this information and feeding it to her clients who are also, by the way, on overload with negative information about the market. Once you see the statistics, it's clear that the market is making a simple adjustment and not in a downward spiral.

The second part is understanding the ever-changing technology and being able to apply it to your business. In order to learn anything new, it's easier to break it down into manageable pieces. By prioritizing your business, and identifying what you need to learn will enable you to focus on technology tools that you will need most immediately. When you to begin to learn, your pace of learning quickens. I think it has to do with having an open mind. As the saying goes, the mind is like a parachute. It works best when open.

The bottom line is that our clients are more savvy on a technology level than many agents. The traditional buyer used to be separate from the Internet buyer. The traditional buyer is now the Internet buyer. Since 84% of all buyers begin their search on the internet, are you equipped to deal with the 84% that are out there? Are you proactively trying to capture that business and when you get business, are you capable of communicating with them on their terms. Get ahead of your clients and embrace the advancing technology.

Melissa Riley is a 26-year veteran of the real estate and relocation industry. She is a Regional Vice President of Prudential CT Realty. Visit her website at http://www.e-realestate-agent.com and her blog at http://www.thefairfieldvine.com

College Cheerleaders

The Traditional Buyer IS the Internet Buyer

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College Cheerleaders: The Traditional Buyer IS the Internet Buyer

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